Question: 1. Define consumer behavior and why segmentation is necessary? Explain the bases for segmentation with the help of two-by-two matrix ? ( Write all the

1. Define consumer behavior and why segmentation is necessary?

Explain the bases for segmentation with the help of two-by-two matrix ?

( Write all the points) 10

2. What do you understand by brand loyalty and relationships and

why it is important ? ( Write all the points) 05

3. What is personality ? Define self and self-image and why self

image is important ?

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