Question: 1) Define customer value and explain its importance through examples from companies that are successful and unsuccessful. 2) Why is it critical to maximize customer

1) Define customer value and explain its importance through examples from companies that are successful and unsuccessful. 2) Why is it critical to maximize customer lifetime value? What kind of tactics can you follow when you are managing the customer base? Explain and give examples. 3) Why has behavioral economics gained attention among scholars. Comment on the theory from a marketer perspective.

(STRATEGIC MARKETING MANAGEMENT)

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