Question: 1) Determine the customer's value and explain its importance through examples of successful and unsuccessful companies. 2) Why is it important to maximize customer lifetime

1) Determine the customer's value and explain its importance through examples of successful and unsuccessful companies. 2) Why is it important to maximize customer lifetime value? What kind of tactics can you pursue when managing your client base? Explain and give examples. 3) Why behavioral economics has gained scholarly attention. Comment on theory from a marketer's perspective. 4) Explain the dynamics of marketing retention/suppression. Suppose you are the marketing manager at a private hospital. What tactics do you prefer for clients at each stage?

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