1) Define marketing outline the steps in the marketing process and explain the building blocks that are necessary in order to build customer relationship.

2) five competing philosophies strongly influence the role of marketing and marketing activities within an organization. Name and briefly describe each of these five philosophies.

3) explain the marketing role in strategic planing (swot) and describe the strategic portfolio planning tools: BCG and Product/market expansion grid.

4) Identify tha variables the three different types of research approaches for gathering primary data.

5) Identify the variables that shape the marketing internal environment.

6) Briefly compare the three different types of research approaches for gathering primary data.

7) Identify and explain in some detail the marketing research process.

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1 Define marketing and outline the steps in the marketing process Marketing is the process of creating communicating delivering and exchanging offerings that have value for customers clients partners ... View the full answer