Question: 1. Define New Product Development and describe THREE (3) new product categories. 2. Crystal Pepsi introduced in 1992-1993 was also an effort to shift the

1. Define New Product Development and describe THREE (3) new product categories.

2. Crystal Pepsi introduced in 1992-1993 was also an effort to shift the usual brand practice in which Pepsi lost its rich brown colour which turned it into a failed product. Explain FOUR (4) reasons for new product failure and provide ONE (1) example of new product failure.

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