1. Define the following terms Globalization The CAGE framework Cultural distance Psychic distance EPRG framework Mass customization Value chain Configuration/coordination Global vision 2. Short answer questions 1) Why sometimes standardization strategy is preferable and why sometimes it is not? 2) Explain the framework for Global Marketing Strategy 3) Give four dimensions used to measure marketing performance and for each dimension give at least two measures. 4) Detine PESTEL 5) In order to reduce the risk of market failure in the introduction of high tech products, what could we do