Question: 1 . Define the general environment ( macro - environment ) and explain its significance in strategic management. ( 5 marks ) 2 . Briefly

1. Define the general environment (macro-environment) and explain its significance in
strategic management. (5 marks)
2. Briefly discuss Porter's Five Forces model. Explain how each of the five forces can
impact a company's competitive position within an industry. (20 marks

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