Question: 1. Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. On this basis, explain how companies identify attractive

1. Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. On this basis, explain how companies identify attractive market segments and choose a market targeting strategy and how companies differentiate and position their products for maximum competitive advantage

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