Question: 1. Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, and positioning (long explanation) 2. Explain why companies use Marketing Channels

1. Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, and positioning (long explanation)
2. Explain why companies use Marketing Channels and discuss the functions these channels perform, with examples (long explanation)
3. Identify the three major pricing strategies and discuss the importance of understanding customer value perception, company cost, and competitor strategies when setting prices (long explanation)

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Here are the long explanations for each of the three topics 1 Designing a CustomerDriven Marketing Strategy Market segmentation targeting and positioning STP are the three major steps in designing a c... View full answer

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