$1.$ Define the problem or opportunity you are trying to address with the new concept.

$2.$ Choose a combination of idea generating frameworks used in class and clearly

demonstrate how they helped you develop the new concept $($minimum $2).$

$3.$ Clearly describe the new concept $($including features$).$

$4.$ Clearly demonstrate how this new concept addresses the problem or realize the

opportunity you have identified on item $1.$ You must be aware I keep a database of

concepts already proposed in this course and reusing the idea of a previous

student is grounds for academic integrity infringement.

$5.$ Clearly describe how this new product $($or service$)$ compares to existing offers in the

market.

$6.$ Estimate the market potential for the product $($or service$).$ It is fine to use secondary data

to support this requirement $($e$.$g$.,$ sales of a product or service your idea will replace$).$

$7.$ Ideally prepare presentation slides to satisfy requirements $1-6.$ Depending on your skill

level, you may add a narration or alternatively prepare a video or animation explaining

your new concept. I am open to alternate forms of submission $($a report, or poster$),$

but you must check with me before submitting it$.$ All submissions, however, must be

coherent and professionally presented. Think of assignments in the course as work you

could submit to a future employer.