1. Describe cross-selling. What were the benefits of cross-selling to the bank and its shareholders? In what...
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2. If you were an employee of Wells Fargo and felt pressured to cross-sell to customers, even when you felt this was inappropriate, what would you have done?
Related Book For
Management Information Systems Managing the Digital Firm
ISBN: 978-0133050691
13th edition
Authors: Ken Laudon, Jane P. Laudon
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