Question: 1. Describe IKEAs process for developing a new product. 2. What are additional features of the IKEA concept (beyond their design process) that contribute to

1. Describe IKEAs process for developing a new product. 2. What are additional features of the IKEA concept (beyond their design process) that contribute to creating exceptional value for the customer? 3. What would be important criteria for selecting a site for an IKEA store? 4. What new markets (US) is IKEA trying to enter and do you think they well be successful?

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