$1.$ Describe Integrated Marketing Communications $($IMC$).($Write about three sentences.$)2.$ Describe the AIDA model. $($Write about three sentences.$)3.$ In about one paragraph, apply the AIDA model to a real life example of IMC selecting either: your favorite restaurant, or your favorite grocery store. Give a specific example, including the name of the restaurant or store. Do some brief research on the model and the example you choose. In the discussion, explain the $4$ elements of the model in relation to your specific example. Relate what you write to at least one thing from the AIDA article in this week's readings, and be sure to include in$-$text citations and the article as a reference item. Your initial post to the discussion must include at least TWO APA formatted references based on the article and your individual research to complete this discussion.