If anyone is willing to help will be such a pleasure !!!

The two " attached files " are below

Please help !! Take time not due till 30th wrong interest What include IMCP MC Below are the 2 attached files WHAT TO INCLUDE IN YOUR IMC PLAN pode - What to include in your imc plan MAITIN.CONTRO WRITING ASSIGNMENT EVALUATIVE CRITERIA SRCEDE PROFESIONAL WING SERENTE CONTENT Evaluative Criteria Writing Assignment Guidelines A Attached Files: What to include in Your IMC Plan A (96,806 KB) Evaluative Criteria A (106,207 KB) 1. Write an abbreviated Integrated Marketing Communications (IMC) plan for a small business of your choice. It can be a local coffee shop, landscaping service, hair salon, etc. 2. Written Report Guidelines: a. Your written report should be a minimum of 500 words and a maximum of 750. b. Use professional writing (third person, proper grammar, word use, spelling). c. Use headers to organize sections. See separate document, What to Include in Your IMC Plan. d. Identifying your IMC components will require research on how to reach your target markets. The justification of your selected components must be based on data, not theories. e. Do not quote external sources in your text. The plan should be your thoughts written in your own words. f. Include the sources you used to identify your IMC components. g. Originality will be verified with online sources. 3. Refer to the Evaluative Criteria document. Refer to it again. And again. 4. The final written paper will be due on Wednesday, June 30 at 11:59 PM and must be submitted via the Blackboard assignment. MARKETING COMMUNICATIONS WHAT TO INCLUDE IN YOUR IMC PLAN SUMMER 2021 - LEHNE 1. Your IMC plan should include the following sections: a. Executive Summary - brief summary of the main goals and recommendations of your plan; should be written last. b. Target Market - define your 3 target markets in terms of specific demographics and psychographics. c. Positioning - summarize your product/service/brand in the 1 consumer's mind relative to competitors; identify your positioning approach. d. IMC Components - identify at least five specific advertising channels/components (traditional media, digital marketing, social media, alternative marketing, promotions, PR, sponsorship programs, etc.) consistent with your target markets. i. This is the bulk of your assignment; use sub-headings to organize this section. ii. Justify your choices based on your target market. iii. Include scheduling/timing information. iv. Include the percentage of your that budget will be spent on each component. v. Be specific. For example, magazine ads should define the specific publication and timing, and describe why it is a fit for your target markets. e. Student Insights/Conclusion MARKETING COMMUNICATIONS WRITING ASSIGNMENT EVALUATIVE CRITERIA SUMMER 2021 - LEHNE PROFESSIONAL WRITING - 50 POINTS . . What I am looking for: Propper grammar, punctuation, format, spacing Correct word use (effect/affect) Third person point of view Objective wording Organization and structure with sections and headings High quality writing - not overly wordy Originality 500 to 750 words What you will lose points for: Misspelled words Incorrect word use Grammatical errors Format and spacing inconsistencies Subjective, slang, casual, conversational wording Overly wordy Does not follow prescribed format/structure Less than 500 words, more than 750 words CONTENT - 50 POINTS What I am looking for: Terms and concepts correctly applied Required sections and content included IMC components consistent with target market Adequate research and application of findings References included What you will lose points for: Terms and concepts not used correctly Required sections and content not included IMC components not consistent with target market or not based on research Inadequate research References not included . Please help !! Take time not due till 30th wrong interest What include IMCP MC Below are the 2 attached files WHAT TO INCLUDE IN YOUR IMC PLAN pode - What to include in your imc plan MAITIN.CONTRO WRITING ASSIGNMENT EVALUATIVE CRITERIA SRCEDE PROFESIONAL WING SERENTE CONTENT Evaluative Criteria Writing Assignment Guidelines A Attached Files: What to include in Your IMC Plan A (96,806 KB) Evaluative Criteria A (106,207 KB) 1. Write an abbreviated Integrated Marketing Communications (IMC) plan for a small business of your choice. It can be a local coffee shop, landscaping service, hair salon, etc. 2. Written Report Guidelines: a. Your written report should be a minimum of 500 words and a maximum of 750. b. Use professional writing (third person, proper grammar, word use, spelling). c. Use headers to organize sections. See separate document, What to Include in Your IMC Plan. d. Identifying your IMC components will require research on how to reach your target markets. The justification of your selected components must be based on data, not theories. e. Do not quote external sources in your text. The plan should be your thoughts written in your own words. f. Include the sources you used to identify your IMC components. g. Originality will be verified with online sources. 3. Refer to the Evaluative Criteria document. Refer to it again. And again. 4. The final written paper will be due on Wednesday, June 30 at 11:59 PM and must be submitted via the Blackboard assignment. MARKETING COMMUNICATIONS WHAT TO INCLUDE IN YOUR IMC PLAN SUMMER 2021 - LEHNE 1. Your IMC plan should include the following sections: a. Executive Summary - brief summary of the main goals and recommendations of your plan; should be written last. b. Target Market - define your 3 target markets in terms of specific demographics and psychographics. c. Positioning - summarize your product/service/brand in the 1 consumer's mind relative to competitors; identify your positioning approach. d. IMC Components - identify at least five specific advertising channels/components (traditional media, digital marketing, social media, alternative marketing, promotions, PR, sponsorship programs, etc.) consistent with your target markets. i. This is the bulk of your assignment; use sub-headings to organize this section. ii. Justify your choices based on your target market. iii. Include scheduling/timing information. iv. Include the percentage of your that budget will be spent on each component. v. Be specific. For example, magazine ads should define the specific publication and timing, and describe why it is a fit for your target markets. e. Student Insights/Conclusion MARKETING COMMUNICATIONS WRITING ASSIGNMENT EVALUATIVE CRITERIA SUMMER 2021 - LEHNE PROFESSIONAL WRITING - 50 POINTS . . What I am looking for: Propper grammar, punctuation, format, spacing Correct word use (effect/affect) Third person point of view Objective wording Organization and structure with sections and headings High quality writing - not overly wordy Originality 500 to 750 words What you will lose points for: Misspelled words Incorrect word use Grammatical errors Format and spacing inconsistencies Subjective, slang, casual, conversational wording Overly wordy Does not follow prescribed format/structure Less than 500 words, more than 750 words CONTENT - 50 POINTS What I am looking for: Terms and concepts correctly applied Required sections and content included IMC components consistent with target market Adequate research and application of findings References included What you will lose points for: Terms and concepts not used correctly Required sections and content not included IMC components not consistent with target market or not based on research Inadequate research References not included