1. Describe one well-known model of change management. Give examples of how it might work in a...
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1. Describe one well-known model of change management. Give examples of how it might work in a change programme in your organization.
2. Alfred Sloan (1967) said that his experience as CEO of General Electric demonstrated that change is the only constant thing in organizations. Do you agree with that statement and if so, what are its implications?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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