• Describe the channel service needs of (a) consumers buying a computer for home use, (b) retailers buying computers to resell to individual consumers, and (c) purchasing agents buying computers for company use. What channels would a computer manufacturer design to satisfy these different services needs?

Answer rating: 100% (QA)

Ans Consider the following eight popular customer service channels if youre thinking through where and how your company should provide customer suppor... View the full answer