Question: 1. Describe the difference between operational customer relationship management systems and analytical customer relationship management systems. [10 marks) 2. Discuss management and organization activities

1. Describe the difference between operational customer relationship management systems and analytical

1. Describe the difference between operational customer relationship management systems and analytical customer relationship management systems. [10 marks) 2. Discuss management and organization activities necessary to enable information system activities in a knowledge management system. [10 marks] 3. Discuss the managerial users and methods included in the business intelligence environment. [10 marks) 4. Why is it important to pay close attention to mobile application development and why is it better to use responsive Web design for mobile apps? [10 marks] 5. What are some of the causes of implementation success and failure? Which one(s) do you think are the most important? [10 marks) 6. What are some of connectivity problems global businesses must understand and how can the Internet help companies resolve these problems? [10 marks]

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