1. Describe the difference between operational customer relationship management systems and analytical customer relationship management systems....

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1. Describe the difference between operational customer relationship management systems and analytical customer relationship management systems. [10 marks) 2. Discuss management and organization activities necessary to enable information system activities in a knowledge management system. [10 marks] 3. Discuss the managerial users and methods included in the business intelligence environment. [10 marks) 4. Why is it important to pay close attention to mobile application development and why is it better to use responsive Web design for mobile apps? [10 marks] 5. What are some of the causes of implementation success and failure? Which one(s) do you think are the most important? [10 marks) 6. What are some of connectivity problems global businesses must understand and how can the Internet help companies resolve these problems? [10 marks] 1. Describe the difference between operational customer relationship management systems and analytical customer relationship management systems. [10 marks) 2. Discuss management and organization activities necessary to enable information system activities in a knowledge management system. [10 marks] 3. Discuss the managerial users and methods included in the business intelligence environment. [10 marks) 4. Why is it important to pay close attention to mobile application development and why is it better to use responsive Web design for mobile apps? [10 marks] 5. What are some of the causes of implementation success and failure? Which one(s) do you think are the most important? [10 marks) 6. What are some of connectivity problems global businesses must understand and how can the Internet help companies resolve these problems? [10 marks]

Answer rating: 100% (QA)

11 Operational CRM systems are used to manage customer data on a daytoday basis while analytical CRM systems ... View the full answer