1 Describe the five steps in developing an advertising plan. Which ones would you most and lenst enjoy working? Why? 2. Why is it important to develop a creative strategy before creating specific ads? 3. What are the critical issues in selecting and scheduling the appropriate advertising media? 4. As with any creative process, it's difficult to determine precisely what people will like. When it comes to developing an advertisement, what are some of the characteristics that will tend to make the ad successful? Why? 5. In business, it's important to measure how well the organization performs certain tasks in order to make adjustments as necessary. How do marketers measure the effectiveness of advertising campaigns Marketers cometimes divide consumen into four categories of buyers. Briefly describe each type and the promotional activities that are likely to be successful with cach, 7. List the most popular types of trade promotions When is cach type appropriate? B. How do the advantages and disadvantages of public relations compare to those of other forms of promotional activities