Question: 1 . Describe the Microsoft Office 2 0 0 0 product 2 . What was the product market strategy for Microsoft Office ( First to

1. Describe the Microsoft Office 2000 product
2. What was the product market strategy for Microsoft Office (First to establish a new market, first to existing market, fast follower, cost focused)?
a. Was this strategy the same or different than previous Microsoft product developments?
3. Describe the direct customer for Microsoft Office and the value of the product to the direct customer
a. Was the direct customer the same or different than for previous Microsoft products?
4. Describe the end user customer for Microsoft Office and the value of the product to the end user.
5. Who were Microsofts competitors in the Microsoft Office 2000 market?
a. Were the competitors the same or different than for previous Microsoft products?
6. Discuss how Microsofts approach to product development changed over time and why
a. Compare and contrast this evolution with the PRTM product development maturity model (slide 4 in Lecture 3)
7. Discuss how Microsofts approach to project / program management changed over time and why
a. What project team organization was chosen and why? [Functional, matrix (functional, balanced, project), dedicated team]
b. Describe the role of the program manager in the Microsoft process and relative to the Product Development Management triangle (slide 5 in Lecture 3)
8. What were the main elements leading to the success of the product?

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