1. Determinant Attributes and Questions: This section should ask survey participants to rate the importance of each determinant attribute, on a scale of -3 to +3, when choosing a product from the product category. Provide a list of questions asking participants to rate each determinant attribute for each brand within the product category. These questions require consumers to express their beliefs about the determinant attributes of each product being studied. A scale from +3 (very likely) to -3 (very unlikely) is used