Question: 1) Develop a Concussions section based on data analysis. 2) Develop a recommendation section of the marketing research report. Please answer both questions and explain

1) Develop a Concussions section based on data

1) Develop a Concussions section based on data analysis.

2) Develop a recommendation section of the marketing research report.

Please answer both questions and explain in detail. No short one-line answers. Will give thumbs up!

A Lab Experiment was conducted to understand the impact of different advertisements among men and women. The following table displays t-test results. Answer the following two questions in detail What kind of Ads are Effective? Ad Element Mean (max-7) Informational Humorous Touching Emotional Sex appeal Male 43* Female 48 Male 5.8 Female 6.0 Male 40+ Female 48 Male 554 Female 47 Male 5.4 Female 45 Male 43 Female 5.0 Ads with Attractive Models Colorful Ads Note: Star(*) indicates P-value is less than 0.05

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