Question: 1 . Develop a creative brief that will be given to the creative team. a . Follow the creative brief example provided in the class

1 .

Develop a creative brief that will be given to the creative team.

.

Follow the creative brief example provided in the class material.

2 .

Explain what marketing communications tactics you will employ to best capture the target market

s attention and motivate them to act.

3 .

Consider various types of promotional appeals.

4 .

Determine how the campaign will be measured.

.

What specific measurement metrics will be tracked and used to measureand evaluate the effectiveness of the campaign?

5 .

Create a professional PowerPoint presentation covering the points above for a potential client you want to win a contract from. It must be no longer than

10

slides and

15 - 20

minutes in length.

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