Part $1$: Write a $1-$ to $2-$page creative brief for Intel, your client. Your target audience for this brief are mobile chip $($processors$)$ customers.

Begin by researching the company and the industry in which it competes. Gather information about the brand, competition, target audience, etc.

Make sure to use academic sources, including research from various databases available through the Franklin University Library.Links to an external site. $($A simple Google search is not sufficient.$)$

Cite your sources in the brief and include the references in APA formatLinks to an external site. at the end of the brief.

See Action Item $3$ for tips on how to format the brief.

Part $2$: Develop creative concepts based on the strategy from the brief. The two creative executions are a print ad and a direct marketing concept. Make sure you review and understand what is meant by direct marketing.

Note: This is a business$-$to$-$business example. Keep in mind that mass media is not the way to target a B$2$B audience.

Follow the brief format below:

Objective: Identify and review the main objectives for the promotional campaign. Describe how the objectives will guide the campaign. Specifically discuss the objectives in relation to the organization$$s marketing strategy.

Target audience: Identify and discuss the target audience. Be specific about who the audience is and why that target audience has been selected. Tie it back to the organization$$s marketing strategy.

Key Message Identify one key message to communicate in the advertising. This should be one thing only, not two or more. The key message should be clear and specific for your audience. Support information that can explain why this message is relevant to your audience.