$(1)$ Develop a current S$.$W$.$O$.$T $($Strengths$,$ Weaknesses, Opportunities, and Threats$)$ analysis

for Amazon. Include at least $3$ points for each S$.$W$.$O$.$T$.$ category.

$(2)$ Based on the Core Curriculum readings for Module $2,$ how does Amazon create customer

value? Explain and be specific.

$(3)$ What are the benefits and risks to consumers of Amazon opening their online retail

platform to third parties? Explain at least $2$ benefits and $2$ risks to consumers.

$(4)$ What should retailers such as Walmart $($and others$)$ do to compete with Amazon in the

future? Explain and give specific strategy details.

$(5)$ Look at Exhibit $1$c $($Amazon Financials $2013-2020)$ in the Amazon.com case. Choose any

$5$ categories listed in Exhibit $1$c and talk specifically about the trends and how these

trends impact Amazon.

$(6)$ Look at Exhibit $6$b $($Market Shares of E$-$Commerce in the United States $2010-2019)$ in

the Amazon.com case. Including Amazon.com, select $2$ additional companies from the

list and generate a graph showing the markets shares for $2017,2018,$ and $2019.$ Any

software $($Excel$,$ PowerPoint, etc.$)$ can be used to develop the graph. What overall

conclusions can you draw from your graph?