Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice. Each week you will be responsible for working on a component of the plan. At the end of the course, you will finalize the plan based on feedback you have received throughout the term.

In this module, you will submit the following deliverables:

• Situation
• Company Analysis
• SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis

Please read through all sections before proceeding to the next page and refer back whenever necessary.

here is my start of the report

Title is the marketing plan of amazon

Table of Contents:

Title and Cover	Page 1
Table of Contents	Page 2
Situational Analysis	Page 3
SWOT Analysis	Page 4
Company profile	Page 5
Marketing planning	Page 6-7
Marketing Research	Page 8
Sales Forecast	Page 9
Key Performance Indicators (KPIs)	Page 10
Budget	Page 11
Control & Risk Factors	Page 12
References	Page 13

*Note once fully complete the pages will change

Situational Analysis:

Conduct a thorough analysis of the current market situation to identify opportunities and challenges. This section should include the following.

a) Market overview: Provide an overview of the e-commerce market, highlighting key trends and growth opportunities.

b) Target market analysis: Define the target audience and their characteristics, preferences, and buying behavior.

c) Competitor analysis: Analyze the major competitors in the e-commerce industry, their strengths, weaknesses, and market share.

d) Industry analysis: Evaluate the overall industry landscape, including regulations, technological advancements, and market forecasts.

e) PESTEL analysis: Assess the political, economic, sociocultural, technological, environmental, and legal factors that may impact Amazon's marketing efforts.

SWOT Analysis:

Perform a SWOT analysis to identify the organization's internal strengths and weaknesses, as well as external opportunities and threats. This section should include:

Strengths: Identify Amazon's unique selling points, competitive advantages, and resources.	Opportunities: Identify emerging market trends, new customer segments, or untapped market areas that Amazon can leverage.
Weaknesses: Identify areas where Amazon may be lacking compared to competitors or areas that need improvement.	Threats: Identify external factors such as competitive pressures, changing consumer preferences, or regulatory challenges that may pose a risk to Amazon's success.

Company profile:

Provide a detailed overview of the organization being marketed, Amazon. This section should include the following.

a) Company background: Briefly describes Amazon's history, mission, vision, and values.

b) Product and service offerings: Provide an overview of the range of products and services Amazon offers its customers.

c) Target market: Describe the primary target market segments Amazon focuses on and the value proposition for each segment.

d) Competitive advantage: Highlight Amazon's key differentiators that set it apart from competitors in the e-commerce industry.

e) Brand positioning: Explain how Amazon positions itself in the market and the desired perception it aims to create in the minds of consumers.

f) Distribution channels: Outline the various distribution channels Amazon utilizes to reach its customers effectively.

g) Customer relationship management: Describe how Amazon builds and maintains customer relationships, including customer support and loyalty programs.

h) financial performance: Provide an overview of Amazon's recent financial performance, including revenue, profitability, and growth metrics.

Marketing Planning: a. Marketing Plan objectives: b. Target (market) Audience Description: i) Demographics: ii) Geographic: iii) Psychographic: c. Product/Brand Strategy: i) Attributes (features)of Product or Brand: ii) Benefits to customers: iii) Value Proposition: iv) Positioning Strategy) d. Promotion strategy i) Advertising ii) Sales Promotion: iii) Public Relations: iv) Personal Selling: e. Distribution Strategy i) Retail Store: ii) Online iii) Omnichannel: f. Pricing strategy: i) Pricing objectives: ii) Pricing Method: iii) Pricing Strategy: Marketing Research: (research information) Sales Forecast:

Key Performance Indicators (KPIs): Budget: Control & Risk Factors: