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Developing a Situation$-$Based

Marketing Strategy

The Drinkmate is a new product that allows carbonation lovers to add carbonation to any beverage they'd like$-$juice, coffee, water, teas, sports drinks, wine, and more. You are tasked with outlining what a situation$-$based marketing strategy might look like for the Drinkmate based on what you learned in Chapter $13.$

This activity will help you understand one approach to developing a situation$-$based marketing strategy.

Place, in order, from first to last the activities that Drinkmate could undertake to develop a situation$-$based marketing strategy, as outlined in your text.

Rank the options below.

Drinkmate's market research firm determines that women ages $25-34$ using the product for juice for their children and wine and alcoholic beverages for themselves and their husbands is their most profitable segment in terms of sales volume. A secondary segment that is also identified as profitable is women aged $55-70$ who mostly use the Drinkmate when entertaining others in their homes.