Developing a Situation$-$Based Marketing Strategy

The Drinkmate is a new product that allows carbonation lovers to add carbonation to any beverage they'd like$-$juice, coffee, water, teas, sports drinks, wine, and more. You are tasked with outlining what a situation$-$based marketing strategy might look like for the Drinkmate based on what you learned in Chapter $13.$

This activity will help you understand one approach to developing a situation$-$based marketing strategy.

Place, in order, from first to last the activities that Drinkmate could undertake to develop a situation$-$based marketing strategy, as outlined in your text.

Rank the optuons below.

Drinkmate's market research firm conducts focus groups with those who have been asked to test the product. They are also assessing secondary data on how consumers use similar products such as the SodaStream and which drink options are most often purchased with the SodaStream.

After it's gone to market, Drinkmate's market research firm sends out a survey to a large group of consumers who have registered their machines on Drinkmate's website to learn more about how they are using the product. In exchange for completing the survey,