Question: 1) discuss the differences between problem-identification research and problem-solving research. Include a description of situations in which each type of research would be most appropriate.

1) discuss the differences between problem-identification research and problem-solving research. Include a description of situations in which each type of research would be most appropriate.

2) list and discuss the six steps in the marketing research process.

3) describe the characteristics of a marketing information system and discuss how it differs from a decision support system.

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