Q$1)$ Define and discuss problem identification and problem$-$solving research. Discuss how the two types of research are related. Develop an example showing the relationship between these two types of research. $(20$ Marks$)$

Q$2)$ Define marketing research. $(20$ Marks$)$

Q$3)$ In short words describe the differences between problem$-$identification research and problem$-$ solving research. Give some examples of situations in which each type of research would be most appropriate. $(20$ marks$)$

Q$4)$ Briefly define and discuss the six steps of the marketing research process. $(20$ Marks$)$