1. Discuss the measurement problems associated with the semantic differential scale pole descriptors.

2. What are the two factors that drive the use of multiple-item scales in research?

3. Discuss the advantages and disadvantages of unstructured questions as compared to structured questions.

4. In what ways can a researcher frame bad questions?

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Answer 1 Measurement Problems with Semantic Differential Scale Pole Descriptors Limited Scope Semantic differential scales typically use bipolar adjectives at opposite ends of a scale to measure respo... View the full answer