Discuss the pros and cons of using social media and consumer generated content to select an addition

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Discuss the pros and cons of using social media and consumer generated content to select an addition to the Mountain Dew product line

How might Mountain Dews ad agency react to having them do the creative work for the brand

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Posted Date: Jan 07, 2021 04:21 PM

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Discuss the pros and cons of using social media and consumer generated content to select an addition

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Advertising and Promotion An Integrated Marketing Communications Perspective

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