Question: Discuss the pros and cons of using an in-house agency. What are some of the reasons why companies might change from using an in-house agency

Discuss the pros and cons of using an in-house agency. What are some of the reasons why companies might change from using an in-house agency and hire an outside agency?

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Some of the reasons why firms use inhouse agencies include 1 cost savings 2 control and 3 increased ability to coordinate marketing and promotional ac... View full answer

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