Discuss the pros and cons of using an in-house agency. What are some of the reasons why
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Some of the reasons why firms use inhouse agencies include 1 cost savings 2 control and 3 increased ability to coordinate marketing and promotional ac...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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