Question: 1. Discuss the various shopper touchpoints that a customer would encounter while interacting with The Shoe Rack. NOTE: Suggest a realistic and practical example of

1. Discuss the various shopper touchpoints that a customer would encounter while interacting with The Shoe Rack.

NOTE: Suggest a realistic and practical example of how each touchpoint can be implemented at The Shoe Rack.

2.

Management at The Shoe Rack believe that in addition to the instore advertising, cold calling (telesales) should be used for promotion as well.

Explain to The Shoe Rack why telemarketing is not a good idea to promote the STech Intel. NOTE: Only application is required.

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