1.

Distribution channel mix decision refers to ___________

Select one:

a.

what different types of retailers should sell your product.

b.

the different supply chain members to use.

c.

how much money to spend on the communication budget.

d.

the elasticity of demand.

e.

none of the above.

2.

In terms of a company's Profit and Loss statement, what do you get when you deduct Production costs from Revenues?

Select one:

a.

Net profit

b.

Gross Profit

c.

Earnings before taxes

d.

Sales

e.

Marginal Revenue

3.

If your RETAIL PRICE is $400 and your DISTRIBUTION MARGIN is $150, what is your SELLING PRICE?

Select one:

a.

$550

b.

$400

c.

$150

d.

$250

e.

none of the above