1. Document your assigned company and the two selected competitors in this analysis. Assigned company Costco. Assigned competitors Walmart and Amazon.

2. Identify the most important four industry driving forces. Explain why you selected each force. Long-term growth rate Changing societal concerns, attitudes, and lifestyles Marketing innovation Emerging new Internet capabilities and applications

3. Assess whether the drivers of change are,on the whole, acting to make the industry more or less attractive Are the driving forces, on balance, acting to cause demand for the industrys product to increase or decrease? Is the collective impact of the driving forces making competition more or less intense? Will the combined impacts of the driving forces lead to higher or lower industry profitability?