1. Does Snap Inc. represent a successful example for diffusion of innovation in social media? Evaluate Snapchat in the light of the four criteria of Rogers diffusion of innovations theory.

2. How could brands use Snapchat to increase brand-consumer engagement? How could marketers utilize the short-lived nature of Snapchats content (posts, pictures, messages) to create a long-lived brand engagement?

3. Discuss the sustainability of brand communities developed via Snapchat. Are there possible ways to create social brand communities on Snapchat?

4. Do brand followers on Snapchat possess the characteristic of brand fans?

5. Do you expect the 2014 Audi Snapchat campaign to affect Audis brand community on other social media platforms? How could Audi create a synergetic rather than a segregated social media strategy?

6. How did Audi implement RTM? And, what are the effects on the brand community and brand fans after the RTM Snapchat campaign?

7. What did Audis Snapchat campaign affect earned media? What are the downstream consequences on Audis Brand Community?