Question: 1 . Draw and provide a brief but concise explanation of Zappos's customer benefit package. What types of goods, services, and digital content does the

1. Draw and provide a brief but concise explanation of Zappos's customer benefit
package. What types of goods, services, and digital content does the company offer?
In what position does this company fit on the goods-services continuum? Who
manufactures the physical goods offered by Zappos? Who is responsible for the quality
and delivery of the physical goods?
2. What are some examples of primary, support, and general management processes
that Zappos needs to design to manage customer orders and shipping in both
directions? Provide at least two examples of processes in each category, along with a
brief but concise explanation of how Zappos uses them.
3. How do each of the seven major differences between goods and services (as
discussed in the lecture) apply to Zappos' offerings

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