Write a memo $($use the template file that is made available$)$ answering the following

questions. Your memo must not exceed two pages, and if an appendix is included, it must

not exceed one page.

$1.$ Draw and provide a brief but concise explanation of Zappos's customer benefit

package. What types of goods, services, and digital content does the company offer?

In what position does this company fit on the goods$-$services continuum? Who

manufactures the physical goods offered by Zappos? Who is responsible for the quality

and delivery of the physical goods?

$2.$ What are some examples of primary, support, and general management processes

that Zappos needs to design to manage customer orders and shipping in both

directions? Provide at least two examples of processes in each category, along with a

brief but concise explanation of how Zappos uses them.

$3.$ How do each of the seven major differences between goods and services $($as

discussed in the lecture$)$ apply to Zappos' offerings