1. During a sales call, the Trendy Ties representative surprised the owner of Devins Clothing, a mens fashion store, with the gift of a double-sided wooden tie rack. The rack was imprinted with the Trendy Ties logo. The tie rack is an example of a(n)

a. continuity gift.

b. premium.

c. trade deal.

d. advertising specialty.

e. trade promotion.

2. The most common form of direct-mail advertising is the

a. statement stuffer.

b. brochure.

c. self-mailer.

d. broadside.

c. sales letter.