1. Evaluate the competitive forces for the space launch industry to identify the forces controlling its profitability (e. g., Five Forces analysis). Is Space X positioned for long-term profitability?

2. Compare the impact of the value chain decisions for United Launch Alliance (ULA) and Space X. Which for is more likely to experience a competitive advantage?

3. Compare the competitive position of established space launch forms (e. g., ULA and Arianespace) with newer space launch competitors. What strategic groups exist?

4. Apply PESTEL analysis to identify the general environment trends impacting space launch. What are the most important to SpaceX's strategy?

5. Explain how experience from increased launches can help SpaceX achieve a low cost strategy.

It is expected that that the written analysis of the case range from 3-5, typewritten, double-spaced pages. For the analysis, you should conduct additional research on the cases beyond the information provided in the case.

Construction of the paper (grammar, spelling, and style in addition to content) will be considered when grading the assignment (see Grading Criteria for Written Assignments at the end of 'Course Content' section). All cases should use the standard American Psychological Association (APA) format. In particular, cases must be double-spaced, employ 1 margins, use headings and subheadings where appropriate, use page numbers, and use a size 12-point, Times New Roman font. The references/works cited page at the end of the paper should follow the APA format.