1. Evaluate the market attractiveness for EMR Innovations using industry analysis tools. 2.Identify potential target markets...

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1. Evaluate the market attractiveness for EMR Innovations using industry analysis tools. 2.Identify potential target markets for the Lock-Awn Anti- Billowing Device, using a five-step process of determining segment (1) needs, (2) identification, (3) attractiveness, (4) profitability, and (5) positioning. 3. If you were Eric and Mary Reynolds, what decisions would you make with respect to marketing strategy? Which target market and positioning strategy do you think make the most sense, and why? What marketing mix would you develop? 4. Determine the sales of the Lock-Awn (in units and revenue) needed to break even and the payback period for the initial capital investments, for both the "more-for-more" and "morefor-less" niche. (Hint: Assume the Reynolds borrow $200,000 at 8% interest to be paid back in two annual payments. Further assume that the Reynolds incur maximum marketing expenses. For breakeven analysis, use straight-line depreciation method over 3, 5, and 7 years, respectively, for mold and tooling, office equipment, and assembly and packing equipment.) What is the impact on break-even if sales are higher than expected by 25%? Lower by 25%? What is the impact on break-even if sales are higher than expected by 50%? Lower by 50%? How likely is it that EMR Innovations can break even and recover its investment costs? 5.Before the Reynolds can pursue their dream, they need some start-up money. What other kinds of information will they need to take to either a bank or an investor to seek funding? 1. Evaluate the market attractiveness for EMR Innovations using industry analysis tools. 2.Identify potential target markets for the Lock-Awn Anti- Billowing Device, using a five-step process of determining segment (1) needs, (2) identification, (3) attractiveness, (4) profitability, and (5) positioning. 3. If you were Eric and Mary Reynolds, what decisions would you make with respect to marketing strategy? Which target market and positioning strategy do you think make the most sense, and why? What marketing mix would you develop? 4. Determine the sales of the Lock-Awn (in units and revenue) needed to break even and the payback period for the initial capital investments, for both the "more-for-more" and "morefor-less" niche. (Hint: Assume the Reynolds borrow $200,000 at 8% interest to be paid back in two annual payments. Further assume that the Reynolds incur maximum marketing expenses. For breakeven analysis, use straight-line depreciation method over 3, 5, and 7 years, respectively, for mold and tooling, office equipment, and assembly and packing equipment.) What is the impact on break-even if sales are higher than expected by 25%? Lower by 25%? What is the impact on break-even if sales are higher than expected by 50%? Lower by 50%? How likely is it that EMR Innovations can break even and recover its investment costs? 5.Before the Reynolds can pursue their dream, they need some start-up money. What other kinds of information will they need to take to either a bank or an investor to seek funding? 1. Evaluate the market attractiveness for EMR Innovations using industry analysis tools. 2.Identify potential target markets for the Lock-Awn Anti- Billowing Device, using a five-step process of determining segment (1) needs, (2) identification, (3) attractiveness, (4) profitability, and (5) positioning. 3. If you were Eric and Mary Reynolds, what decisions would you make with respect to marketing strategy? Which target market and positioning strategy do you think make the most sense, and why? What marketing mix would you develop? 4. Determine the sales of the Lock-Awn (in units and revenue) needed to break even and the payback period for the initial capital investments, for both the "more-for-more" and "morefor-less" niche. (Hint: Assume the Reynolds borrow $200,000 at 8% interest to be paid back in two annual payments. Further assume that the Reynolds incur maximum marketing expenses. For breakeven analysis, use straight-line depreciation method over 3, 5, and 7 years, respectively, for mold and tooling, office equipment, and assembly and packing equipment.) What is the impact on break-even if sales are higher than expected by 25%? Lower by 25%? What is the impact on break-even if sales are higher than expected by 50%? Lower by 50%? How likely is it that EMR Innovations can break even and recover its investment costs? 5.Before the Reynolds can pursue their dream, they need some start-up money. What other kinds of information will they need to take to either a bank or an investor to seek funding? 1. Evaluate the market attractiveness for EMR Innovations using industry analysis tools. 2.Identify potential target markets for the Lock-Awn Anti- Billowing Device, using a five-step process of determining segment (1) needs, (2) identification, (3) attractiveness, (4) profitability, and (5) positioning. 3. If you were Eric and Mary Reynolds, what decisions would you make with respect to marketing strategy? Which target market and positioning strategy do you think make the most sense, and why? What marketing mix would you develop? 4. Determine the sales of the Lock-Awn (in units and revenue) needed to break even and the payback period for the initial capital investments, for both the "more-for-more" and "morefor-less" niche. (Hint: Assume the Reynolds borrow $200,000 at 8% interest to be paid back in two annual payments. Further assume that the Reynolds incur maximum marketing expenses. For breakeven analysis, use straight-line depreciation method over 3, 5, and 7 years, respectively, for mold and tooling, office equipment, and assembly and packing equipment.) What is the impact on break-even if sales are higher than expected by 25%? Lower by 25%? What is the impact on break-even if sales are higher than expected by 50%? Lower by 50%? How likely is it that EMR Innovations can break even and recover its investment costs? 5.Before the Reynolds can pursue their dream, they need some start-up money. What other kinds of information will they need to take to either a bank or an investor to seek funding?

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