1. Evaluate the types of internal data obtained by the team. What other data would the owner of

Lakeside Grill be likely to have in his database that could be useful for this research project?

2. How useful are comment cards? Who tends to respond to comment cards? How can the

group use this information?

3. How useful will the trend information from the Restaurant, Food & Beverage Market

Research Handbook be to the group?

4. What can the group learn from the census data of the zip code where the restaurant is

located? Is the one zip code enough? Why or why not?

5. In addition to the two articles found on EBSCO, what other topics might be of interest?

Generate a list of key terms that the group could use to search for additional articles.

6. How useful is the blog information? Can blogs provide good secondary data? What is the

best way to locate a blog that would be useful to the team?

7. Overall, how would you evaluate the effort of this group in locating secondary data for

their Lakeside Grill project?