Question: 1 . Evaluating Operations Strategy Decisions: Evaluate New Balance ( NB ) s current operations strategy. What are the key decisions implicit in this strategy?

1. Evaluating Operations Strategy Decisions: Evaluate New Balance (NB)s current operations strategy. What are the key decisions implicit in this strategy? In particular, consider the following sub-questions to direct your thinking; answer ANY FOUR sub-questions: (i) What is NBs competitive position in the Athletic Footwear industry i.e., how does it differ from its key competitors? (ii) How has NBs operations strategy (longer-term decisions providing competitive advantage) supported its competitive objectives? (iii) If NB is so concerned with the quality of its manufacturing and it owned US factories why did it not own factories in Asia as well? (iv) Based on the importance of sales agents in NBs strategy, what is your assessment of the companys decision to differ from industry practice by maintaining an independent sales force? (v) If teams are so critical at NB, why are workers not compensated on team performance?

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