1. Executive Summary of Samsung company profile; products or services; brief on Segment of consumers, target of company, position of company. One final para on issues and recommendations

 

2. A brief background of the business organization ( 1-2 para). An overview of product or service offerings (materials studied from the LMS); provide evidence of service (photos, pamphlets, website pictures etc.). What Value or experience the consumer might have? 

 

3. Brief discussion of the Segmentation, Target and Positioning strategies (1-2 para) 

 

4. Discuss the 4 Ps of Marketing Mix i.e Product or Services, Pricing, Place (Distribution) and Promotion of the company. 

 

5. Your critical comments: Has the company targeted the right segment? Are the 4 Ps effectively targeting the segments? What improvements would you recommend? What value-added the consumer might have from the purchase of the product or services?

 

6. Summary or conclusion.

 

7. A list of references