1. Executive Summary of Volkswagen also include the mission statement and some company information , Include examples...
Question:
1. Executive Summary of Volkswagen also include the mission statement and some company information , Include examples of company growth, such as financial or market highlights also a summary of sales/profits of volkswagen over the last two years.
2. Now introduce the new product
Include information about a need or gap in your target market, and how your particular solutions can fill it. Convince the reader that you can succeed in your target market, then address your future plans.
3. SWOT Analysis for volkswagen
4. Strengths:
What advantages does your organization have?
What do you do better than anyone else?
What unique or lowest-cost resources can you draw upon that others can't?
What do people in your market see as your strengths?
5. Weaknesses:
What could you improve?
What should you avoid?
What are people in your market likely to see as weaknesses?
What factors lose you sales?
Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that you don't see? Are your competitors doing any better than you?
6. Opportunities:
What good opportunities can you spot?
What interesting trends are you aware of?
Useful opportunities can come from such things as:
Changes in technology and markets on both a broad and narrow scale.
Changes in government policy related to your field.
Changes in social patterns, population profiles, lifestyle changes, and so on.
7. Threats
What obstacles do you face?
What are your competitors doing?
Are quality standards or specifications for your job, products or services changing?
Is changing technology threatening your position?
8. 5 Forces Analysis
do a 5 forces analysis for volkswagen
9. Financial Current Data and Projections for Volkswagen
include and explain at least 5 ratios.
10. Marketing & Sales of the new product
creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. There is no single way to approach a marketing strategy; your strategy should be part of an ongoing business evaluation process and unique to your company
11. Strategic Rational for the new product
To block competition
To fragment the market
To defend against competition
To help reposition the organization
To better meet the needs of existing consumers
To better need the future needs of the market
12. References
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr