1. Executive Summary - Summarize the business idea, specify the company name, define the industry, your potential customers and estimated market size 2. Company Overview Identify the company name, briefly explain the business idea. What customer need will you satisfy and how does your business model serve to design and support a sustainable world? Can you quantify the savings or contributions in terms of sustainability by referring to data? (for instance in one year, by reaching one million people, we will save 100 trees from being cut.) SWOT Analysis of your company Mission/Vision/Value 3. Potential Customer and Market Analysis: Briefly explain the customer segment you focus on. (Gender, GDP, geography, Education level? WHO will buy your product?) Which market(s) do you focus on? (domestic or international? Which regions?) What is your identified market size? (you can benefit from population statistics or market research reports if there are any) What percent of the potential customers will buy your product? Competitive Analysis Who are your competitors in the market? You can take into account sustainable and unsustainable minded companies that serves for the same customer need. What will be your competitive advantage that makes you preferred by your customers? 4. Operations and Marketing Plan Where do you plan to base your operations? Why? If you need a prototype for your product, how long will Product Design and Development take? What are your staffing needs? How many employees are needed and what will be their tasks? How will you reach your potential customers? Advertising? Social Media? Write down your thoughts. 5. Investment Requirement and Projections What is the initial investment you forecast to start your operations and conduct the Product Development phase? Bd What are the monthly/annual expected operational expenses to execute the company? What are the future cash flows and revenue you expect to receive? (For instance first year, we can reach 5000 clients and the price for one product is 10 Euros which lead to 50.000 Euros Revenue. The second year, we can expand our customer base to 10000 clients and earn 100000 Euros. With the operating expenses and initial investment, it takes us X years to get to break-even point. 6. Short Term Action Plan To initiate your business what are the next three goals and deadlines? Find project partners, check funding and contact investors, R&D and Product Development? Brainstorm on this