Question: Outline a Staff Development Marketing Plan that includes 1. Executive Summary, summarize the product idea, its target market, and the results you forecast (sales, gross

Outline a Staff Development Marketing Plan that includes

1. Executive Summary, summarize the product idea, its target market, and the results you forecast (sales, gross margin, and profit contribution)

2. Identify the mission and SMART objectives (specific, measurable, attainable, relevant to your mission, and time-bound) of the business

3. Indicate their size and current and anticipated growth rate (measured if possible, in units, dollars, number of potential customers)

- Identify and unmet or poorly served needs that your new product or service will address.

4. Competitor Assessment

- Define the industry in which you will copete

- Assess the industry's five competitive forces

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