1. Explain and give three examples how technology benefits both consumers and marketers. 2. Describe in detail the components of the Consumer Decision-Making model. 3. How do you combine segmentation, targeting and positioning to come up with a full marketing strategy? Give an example. 4. What are the characteristics of target segments worth perusing and why is each one important? 5. What is real-time bidding? Describe the four group of sites that collect information for real-time bidding. 1. Explain the dynamics of motives, needs and goals, and how they shape consumer behavior. 2. Present and explain The Motivation Process. 3. Present and explain all the elements in Maslow's Hierarchy of Needs and how marketers can take advantage of this theory as it relates to consumer behavior. 4. Give examples of how perception shapes sensory input (sight, scent, touch, sound, and taste) 5. Explain how consumer judges the quality of service (Including price as an indicator of quality)