Question: 1. Explain and give three examples how technology benefits both consumers and marketers. 2. Describe in detail the components of the Consumer Decision-Making model. 3.

1. Explain and give three examples how technology benefits both consumers and marketers. 2. Describe in detail the components of the Consumer Decision-Making model. 3. How do you combine segmentation, targeting and positioning to come up with a full marketing strategy? Give an example. 4. What are the characteristics of target segments worth perusing and why is each one important? 5. What is real-time bidding? Describe the four group of sites that collect information for real-time bidding

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