1. Explain demand management. 2. What is demand forecasting? Why is demand forecasting important for effective supply chain management? 3. Explain the impact of a mismatch in supply and demand. What strategies can companies adopt to influence demand? 4. What are qualitative forecasting techniques? When are these methods more suitable? 5. What are the components of a time series? Explain the difference between a time series model and an associative model. Under what conditions would one model be preferred to the other? a 6. Explain the impact of the smoothing constant in the simple exponential smoothing forecast